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Post by T on Thu Oct 11, 2018 6:24 pm

Oh oh...the failing reality TV star's Trumpery TV ratings are tanking!
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Trumpery, no longer ratings gold, loses his prime-time spot on Fox News

Donald Trumpery loves to brag about ratings, but he’s not getting them anymore.

As he’s ramped up his rally schedule ahead of the midterms, viewership numbers for the raucous prime-time events have been roughly similar to — sometimes dipping below — Fox News’ regular programming, and the network has recently stopped airing most evening events in full.

During three Trumpery rallies last week, Fox News showed clips and highlights from his speeches but stuck largely with its normal weekday prime-time programming. On Saturday, when “Fox Report Weekend” and “Justice with Judge Jeanine” would ordinarily air, the network showed Trumpery's speech from Topeka, Kan., in full. But on Tuesday, a rally in Council Bluffs, Iowa, was particularly hard to find — it was not aired live on any major network, and even C-SPAN cut away for other news. And on Wednesday night, as Trumpery took the stage in Erie, Pa., at 7 p.m., Fox News stuck with its coverage of Hurricane Michael.

Fox still provides livestreams of the campaign events online, but during a crucial period, with the midterms less than a month away, some in the White House are worried that Trumpery is losing a prime-time megaphone to his base.

One senior White House official was unsure why the network would decide to cut away from presidential rallies, saying officials planned “to look into that” and wouldn’t be surprised if White House communications director Bill Shine, a former Fox News executive, was in touch with former colleagues about the trend.

From Fox’s perspective, Trumpery is no longer a sure bet to beat Tucker Carlson, Sean Hannity or Laura Ingraham. For instance, on Aug. 30, Fox News’ 8 p.m. hour was mostly consumed by Trumpery’s rally in Evansville, Ind., earning 2.536 million viewers, according to Nielsen, compared to the 2.8 million viewers Carlson averaged at that time during 2018’s third quarter.

In 2017, Trumpery's events at times popped for more than 4 million viewers on Fox News — a number he hasn’t come close to in 2018.

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T

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