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On the house: Fox aired 107 ads for its coverage of tea party protests over 10 days

Summary: From April 6 to April 15, Fox News aired at least 107 commercial promotions for their coverage of the April 15 tea parties. The majority of all the ads -- 58 -- ran on April 14 and 15.

From April 6 to April 15, Fox News aired at least 107 commercial promotions for their coverage of the tea party protests that took place on April 15. As Media Matters for America has documented, Fox News aggressively promoted the events in recent weeks, encouraging viewers to get involved with tea party protests across the country. Indeed, Fox News repeatedly described them as "FNC Tax Day Tea Parties." On April 15, four of the network's hosts broadcast live from various tea parties.

Of the 107 ads, 58 were 10-second spots promoting a specific Fox News program that would be covering the events. The programs promoted in the 10-second spots were: Your World with Neil Cavuto, Glenn Beck, The O'Reilly Factor, Hannity, and On the Record with Greta Van Susteren. Of those five, only The O'Reilly Factor did not offer live coverage of the protests from one of the tea party sites. Forty-nine of the ads aired were 30-second spots that promoted Fox News' "fair and balanced network coverage -- live" of the tea parties.

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